CUSTOMER CASE STUDY · BEAUTY DEVICE OEM & ODM
From a Beauty Device Platform to a Market-Ready Brand Product
How Nicemay worked with Neno Beauty to develop Auri—a branded 5-in-1 facial and neck lifting massager based on the MR-2610 gua sha beauty-device platform.
Kunde:
Neno Beauty · Poland
Endprodukt:
Neno Beauty Auri
Category:
Face & neck care
ÜBER DAS PROJEKT
From a Beauty Device Platform to a Market-Ready Brand Product
Neno Beauty was looking to bring a premium home-use facial and neck care device to the Polish beauty market. The product needed to combine a clear consumer proposition with the technical capabilities of a multifunctional beauty-device platform.
Nicemay worked with Neno Beauty to adapt the MR-2610 platform into a brand-specific product experience. The result was Neno Beauty Auri: a compact, retail-ready device positioned around firming, smoothing, and glow-enhancing skincare routines at home.
Für Kosmetikmarken beschränkt sich der Wert eines OEM-/ODM-Partners nicht nur auf die Herstellung eines Produkts. Es geht vielmehr um die Fähigkeit, Produkttechnologie, Markenpositionierung, Benutzererlebnis, Verpackung und Produktionsreife zu einem einheitlichen Markteinführungsplan zu verbinden.
DIE HERAUSFORDERUNG
Turning a Capable Platform into a Distinctive Brand Product
The project required more than selecting a device from an existing catalog. Neno Beauty needed a product that could fit its brand, communicate multiple technologies clearly, and be presented as a complete retail proposition.
01 / BRAND FIT
Create a product that feels native to the brand
A standard platform can accelerate sourcing, but it does not automatically create brand differentiation. The final product needed its own name, visual identity, product story, and customer-facing presentation.
02 / Technology story
Make multifunctional technology easy to understand
The product combines RF, EMS, red LED, sonic vibration, and a gua sha-inspired treatment head. These technologies needed to be organized into a clear experience that customers could understand and use consistently.
03 / MARKET READINESS
Prepare the product for real retail use
The product needed to go beyond a working prototype. Its form, two-mode user experience, accessories, technical information, and usage guidance all had to support a practical retail launch.
UNSERE LÖSUNG
From a Proven Platform to a Complete Product System
Nicemay supported the project by connecting the underlying beauty-device platform with the brand-facing decisions that shape a successful product launch.
- Platform alignment - The project was developed around the MR-2610 microcurrent LED gua sha device platform, giving the brand a proven technical starting point for further customization.
- Function and mode architecture - The final product organized its technology story around two clear user modes: Anti-Aging and Brighten. This helped translate a multifunctional platform into a simpler customer experience.
- Brand-specific product positioning - The platform was repositioned as Neno Beauty Auri, with a distinct product name, customer promise, face-and-neck care use case, and retail-facing content structure.
- Ergonomic treatment form - The curved gua sha-inspired treatment head was retained as a central product feature, supporting controlled movement across the face and neck while strengthening the product’s visual identity.
- Launch preparation - The project included the product information, accessories, user guidance, technical data, and market-facing content required to present the product as a complete retail offering.
THE TECHNOLOGY BEHIND THE PRODUCT
A Multi-Technology Platform, Organized Around a Clear User Routine
The final product combines several beauty technologies within a compact face-and-neck care format. For the consumer, the experience remains simple: choose the mode that matches the intended routine and follow a short, repeatable session.
RF Radiofrequency
A warming technology positioned within the Anti-Aging mode to support a comfortable firming-focused routine.
EMS
Electrical muscle stimulation included in the Brighten mode to support a more active facial-care experience.
620 nm Red LED
Red light integrated into the Brighten mode as part of the product’s technology-led skincare story.
Gua Sha-Inspired Head
A curved treatment surface designed to follow the contours of the face and neck and reinforce the product’s signature form.
VON DER PLATTFORM ZUM PRODUKT
Was ändert sich, wenn aus einer OEM-Plattform ein Markenprodukt wird?
A proven platform can shorten the path to development. The brand’s work is to define how that platform should look, feel, function, and communicate in its target market.
NICEMAY OEM-Plattform
MR-2610 Gua Sha Beauty Device
A multifunctional home-use beauty-device platform combining microcurrent, LED, thermal care, and a gua sha-inspired treatment form.
Kundenprodukt
Neno Beauty Auri
A Neno Beauty-branded 5-in-1 facial and neck lifting massager with two user modes, a clear product promise, and a retail-ready product presentation.
THE RESULT
A Retail-Ready Product With a Clear Place in the Neno Beauty Range
The collaboration enabled Neno Beauty to bring a branded face and neck care device to market with a clear product identity, an understandable technology story, and a practical at-home use case.
The result was not simply a customized device. It was a complete product proposition that could be presented through Neno Beauty’s own e-commerce experience and retail-partner network.
Öffentliche Produktnachweise:
- 5-in-1 product positioning
- Two user modes: Anti-Aging and Brighten
- 6 minute built-in timer
- 500 mAh battery
- 104 g device weight
- 699 zł public retail price shown on the customer page
Market-oriented results
- Distinct product identity - The platform became Neno Beauty Auri, with its own product name, visual presentation, customer promise, and category positioning.
- Clear consumer proposition - The product communicates a concise routine around firming, smoothing, and glow-enhancing face and neck care.
- Practical usage experience - The public product information presents two modes, a six-minute timer, wireless use, a gua sha head, and a compact accessory set.
- Retail channel readiness - Neno Beauty presents Auri through its own product page and lists availability through multiple Polish retail partners.
Diese Informationen können entsprechend der Marketingstrategie des Kunden aktualisiert werden; es gelten die Angaben des Kunden.
KUNDENSPEZIFIKATIONEN FÜR PRODUKTE
Entwickelt für den kompakten, wiederholbaren Einsatz zu Hause
Das Endprodukt vereint eine kompakte Bauweise mit einer unkomplizierten Bedienung und eignet sich somit für den täglichen Einsatz zu Hause.
AUSBLICK
Ein wiederholbares Modell für die Einführung des nächsten Schönheitsgeräts
Das Endprodukt vereint eine kompakte Bauweise mit einer unkomplizierten Bedienung und eignet sich somit für den täglichen Einsatz zu Hause.
Following its launch, the product achieved market success. Building on this foundation, Neno developed additional beauty devices to create a comprehensive product line, thereby strengthening brand recognition among customers.
Looking ahead, Neno plans to continue its partnership with Nicemay to jointly drive the project's future development. With a reliable custom manufacturing partner, Neno is confident in its ability to further refine designs and expand its market reach.
Have a Beauty Device Idea That Needs a Market-Ready Form?
Share your product concept, target market, preferred technology, or existing specification. Nicemay can help you evaluate the right OEM, ODM, or private-label path for your next home beauty device.